Website Management
I had created and managed the 2024 National Conference web page, hand picking and writing content for the web page for the CEO. This included managing and creating content for the webpage that fit brand standards and voice. Images where hand-selected to match brand voice and the brand image to draw audiences in. Design principals and analytics from other pages where used to create a compelling and interesting web page that would draw in audiences and users to the web page. The web page was optimized to be used on phone, tablet, and computer.
Additionally to managing and handling the 2024 National Conference web page I was tasked with handling all other pages of the website. This included the podcast, ambassador pages, and main landing page. These pages where designed and created long before I joined the company, however I did play a hand in handling content, uploading content, and ensuring that content aligned with company brand and voice. I would ensure to update these pages either as needed or on a weekly basis. This was to ensure that content was regularly kept up to date and that audiences could find our content.
Social Media Management
During my time at Together Digital I was tasked with optimizing the social media, this included their LinkedIn, Instagram, and Facebook. Optimization included SEO optimization and time optimization to gain the most attraction to posts that where both organic and paid. These posts would be posted based on analytics and what we saw from posts and their best times to be posted to gain the most eyes and clicks on our content. Features such as stories on Instagram was managed by our CEO and was not optimized by me. However, all content posted and analytics recorded where taken down by me to ensure that we where hitting a wider audience and to see what our audience was. Based on results we would then change wording, content, and even times that we where posting to ensure that content was best utilized.
Membership Experience
i was tasked with ensuring that our customers utilized their membership and had the best experience that they could. This included greeting members, requesting more information on why they where leaving, and helping them navigate their membership. Our demographics and member surveys where also managed by me and shared with our ambassadors and CEO to ensure that we where bringing the best content possible to our members. This would help keep our customers and create the best possible experience for our customers.